Decker’s Nursery

Brand · Web · UI

Decker’s Nursery ↗ is a locally owned, full-service garden center, located in Greenlawn, New York. They have decades of experience in horticulture and a passion for sharing knowledge and best practices to guide customers on bringing nature into their space.

Discover & Define

We were provided a lot of early ideas and existing documentation, but also carried out our own discovery to establish a broader understanding.

The process helped us establish a strategy that prioritized educational content over product sales, and determine that a design system that would allow them to grow their site and manage scaling up.

Brand Audit
Competitive Analysis
Industry and Audience Research
Site Architecture
Content Outline
Wireframes
Visual Moodboards
Visual Direction document

Sample of strategy and research documentation

execution

Next steps involved making refinements to the existing brand identity and crafting a visual language that could be applied to their brand system as well as the UI components and website page designs.